Our core field is
WX (Well-being Transformation).
Our guiding belief is that
“organizational happiness begins with people.”
Combining HR and marketing perspectives,
we design unique engagement initiatives
that organizations have yet to encounter.
OUR VISION
We design environments and activities that help people feel genuine happiness in working within their organizations and teams, contributing to healthy corporate growth and sustainable social development.
OUR MISSION
Through WX (Well-being Transformation), built on the combined perspective of marketing and HR, we help realize the happiness of working people—the foundation of corporate activity essential to a healthy society.
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Exploring the Sources of Motivation
- - Corporate culture research
- - Transaction Analytics
- - Identifying each individual’s intrinsic motivation
- - Support in securing necessary budgets and resources
- - In-depth interviews with stakeholders
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Assessing the Difficulty of Overcoming Barriers
- - Vitality of external/internal communication
- - Irrational customs, rules, and systems
- - Vertical and horizontal distance within the organization
- - Needs for and acceptance of non-work activities
- - Reputation among former employees
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Developing Actions Suited to Each Organization/Team
- - Turning internal newsletters into audio/video media
- - Launching and managing official social media accounts
- - Creating forums for content dialogue, such as reading groups
- - Knowledge sharing from younger to senior employees
- - Seminar-style product/service study groups
- - Expanding new graduate recruitment activities
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OUR VALUE
01.
01.
Consulting × Producing
Neither vision alone nor execution alone creates results.
We provide end-to-end support from strategic design to on-site implementation,
combining the functions of a consulting firm and an advertising agency
while working alongside clients as an almost in-house partner.
02.
02.
Japan × Global
We find the right balance between Japanese precision and relationship-building
and the speed and rationality of global standards.
By taking each company’s internal context and business customs into account,
we realize transformation that is optimized for each client.
03.
03.
Abstraction × Implementation
We carefully untangle organizational disconnects,
such as strategic direction that fails to reach the field
or messages so abstract that the management axis becomes unclear.
We design communication methods that make sense
to both leaders and frontline teams.
04.
04.
Experts × Generalists
Our team brings together experts networked through a WX perspective
and generalists who flexibly orchestrate those experts.
Together, we bring agility and creativity
to even the most complex challenges.
Why
“WX Experience”?
Why WX Now?
WX (Well-being Transformation) is gaining attention
across every aspect of working life.
By combining HR and marketing knowledge,
we strengthen each person’s power to resonate.
When people feel they are living and working well,
organizations and brands become stronger.
HOW WE THINK & CREATE
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Unlock Japan Now:The Strategic Alliance Between Owl Plus Partners and Anyseez
The World’s Most Attractive Market — and Its Most Myst…
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Turning an 80th Anniversary into a Fan Experience
The Project Began with a New Corporate Slogan Owl was first …
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The Power of Story Behind Recovery Wear
A Rapidly Growing Recovery Wear Market The recovery wear mar…
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The Intersection of "Advertising" and "Human Resources"
The essence of marketing is to be a “charmer” Po…
NEWS
- ALL
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- News
- Press
COMPANY
- Company Name
- Owl Plus Partners Inc.
- Representative
- Hironobu Kitajima
- Capital
- JPY 8 million
- Head Office
- Kyobashi Edogrand 26F, 2-2-1 Kyobashi,
Chuo-ku, Tokyo 104-0031, Japan - TEL
- 03-6748-1515
- Established
- January 2022
- Business Domain
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Commutation Marketing Consultant
- - WX Branding
- - Incubation /Start-up
- - e-Commerce Support
- - Internal Branding
- - EX(Employee Experience)
Commutation Marketing Support (Agency work)
- - Digital Creative
- - Global Support
- - Support for Japanese companies entering global markets
- - Support for global companies entering the Japanese market
+ Expert Partner
- - Digital Marketing / Digital Transformation
e-Commerce / AI Deep Learning
Data Analytics / Technology / Media
- Main Clients
- Hakuhodo Inc., TOPPAN Inc., VENEX Co., Ltd.,
KIDDY LAND Co., Ltd., Tribune Co., Ltd.,
and others - Main Bank
- Sumitomo Mitsui Banking Corporation, Ginza Branch
CEO MESSAGE
From Japan to the world, and from the world to Japan.
Creativity driven by ideas
with compelling stories.
■CEO & World Stimulator / Hironobu Kitajima
After working at a major Japanese advertising agency
Nov. 2009 Joined the former JWT
Jul. 2012 Promoted to Executive Director, Account Management
Mar. 2013 Promoted to Managing Director
Mar. 2019 Appointed CEO of WTT
Deeply familiar with Japanese market business models and advanced global marketing. With a “Japanese spirit, global knowledge” approach, he has helped global companies grow in Japan and supported Japanese companies in expanding overseas. He has also served for many years as the head of foreign-affiliated companies and has extensive experience communicating within global networks.